Social Media Marketing (SMM) involves creating and sharing content on social media networks to engage with followers, build brand awareness, and foster relationships with customers. SMM strategies often include posting a variety of content types such as images, videos, articles, and infographics to attract and interact with the target audience. The goal of social media marketing is to drive organic traffic, increase brand visibility, and encourage user engagement.

Social Media Advertising is publishing sponsored content on social media platforms. Create highly targeted campaigns based on factors such as demographics, interests, behaviors, and location to reach specific audiences. Social media advertising options include various ad formats such as image ads, video ads, carousel ads, and sponsored posts. The objective of social media advertising is to increase reach, drive traffic, generate leads, and boost conversions.
Both social media marketing and advertising play crucial roles in digital marketing strategies, helping businesses connect with their target audience, build brand awareness, drive website traffic, and achieve marketing objectives.