The High Volume vs. High Competition Keyword Dilemma
Ever get stuck wondering if you should chase those big, shiny keywords everyone wants, or the ones with monster search numbers? It’s a common headache in SEO, right? You see a keyword with thousands of searches and think, “That’s the one!” But then you realize ranking for it feels like climbing Mount Everest in flip-flops.
Adam Riemer’s Refreshing Take
Adam Riemer recently tackled this exact puzzle, and his take is pretty refreshing. He points out that asking whether to go for high volume *or* high competition might be missing the real point. It’s not really an either/or game.
Understanding Search Intent is Key
What really matters, according to Riemer’s analysis, is understanding *why* someone is searching for that term in the first place. Think about it: a keyword might have massive search volume, but if those searchers are just looking for basic information and aren’t ready to buy anything, is it truly valuable for *your* business goals?
Assessing Competition and Resources
Riemer suggests digging deeper. High competition often signals that a keyword *is* valuable because others are fighting for it, but you need to realistically assess if you have the resources (time, money, great content) to compete effectively.
Focus on Relevance and Business Objectives
Instead of just looking at volume or competition scores, Riemer guides us to think about relevance. Does this keyword actually match what you offer? Will targeting it bring in people who are likely to become customers or achieve whatever goal you’ve set for your website? He makes a strong case for looking beyond the surface numbers and matching your keyword strategy to your specific business objectives and capabilities. It’s about finding the *right* keywords for *you*, not just the biggest or the scariest ones.
Dive Deeper into the Strategy
Want to dive deeper into Adam Riemer’s strategic thinking? For all the details and nuances, you should definitely read Adam Riemer’s full analysis on how to choose between high search volume and high competition keywords.