Ever feel like you’re doing all the right SEO things but getting nowhere? You’re optimizing pages, building links, and tracking keywords, yet the results are flat. It’s a frustrating spot to be in, and it often leads to blaming the strategy or the people running it.
The Real Problem Isn’t Your SEO Team
But what if the problem isn’t your SEO team at all? This is the core idea that digital marketing veteran Bill Hunt explores, and from my experience, he’s absolutely right. Hunt argues that the biggest roadblocks to SEO success are often found outside the marketing department. He points to a major disconnect where company leaders don’t fully understand or value SEO, seeing it as a magic trick rather than a long-term business driver. This leads to tiny budgets and huge, unrealistic expectations.
SEO on an Island: A Recipe for Failure
Another critical point Bill Hunt makes is how SEO teams are often left on an island. They have a solid plan, but they can’t get the web development team to fix technical issues or the content team to create the right kind of articles. When departments don’t work together, the whole strategy falls apart. It’s like having a great recipe but being locked out of the kitchen. Your SEO experts can’t do their job if they don’t have the support and resources from the rest of the company.
A Company-Wide Culture Shift
Ultimately, Hunt’s analysis shows that great SEO is a team sport that involves the entire organization, from the top down. It’s not just a marketing task; it’s a company-wide culture shift. If you’re struggling to make your SEO work, the solution might be more about building bridges and educating others than it is about finding a new keyword.
Source: If any of this feels a little too familiar, I strongly suggest you check out the original post for a deeper dive. You can read Bill Hunt’s full analysis on why your SEO isn’t working and learn how to fix it.