The Search & Branding Disconnect
Ever feel like your search ads are shouting into the void, or your amazing brand story just isn’t getting found online? You’re not alone, and it often boils down to a disconnect many businesses miss.
Why Strong Branding Boosts Search Performance
Corey Morris recently explored this exact puzzle, digging into why treating search marketing (think SEO and paid ads) and branding as separate tasks is a recipe for wasted effort. From my perspective as a consultant, Corey absolutely nails it. Think about it: when people search online, they don’t just want *an* answer; they often start looking for *brands* they recognize or trust. Strong branding makes your search results stand out, encouraging more clicks even if you aren’t in the top spot. People are more likely to click on a name they know.
How Search Builds Brand Awareness
On the flip side, smart search marketing is a fantastic tool for building that brand awareness in the first place. When potential customers repeatedly see your name pop up as they research solutions, even if they don’t click immediately, you’re building recognition. Corey points out how search data can even show you *how* people think about your brand versus competitors by looking at the types of searches they perform.
Breaking Down the Silos: Why Integration Matters
Keeping these teams or strategies in separate boxes? That just doesn’t make sense anymore. They feed into each other constantly. Good branding makes search more effective, and good search builds stronger brands. Ignoring this connection means leaving results on the table.
Learn More
But how do you actually get these two powerhouses working together smoothly? Find out more about how search marketing and branding help each other by reading Corey Morris’s full breakdown. It’s definitely worth your time.