Is E-E-A-T Just Another SEO Puzzle?
Ever feel like E-E-A-T is just another confusing SEO puzzle piece? Maybe we’re focusing too much on the search engine part and not enough on the human part.
E-E-A-T as Good Business Fundamentals
Roger Montti recently shared some thoughts that really clicked. He’s framing E-E-A-T less as a strict SEO checklist and more as the core of good business. Think about it: Expertise, Experience, Authoritativeness, and Trustworthiness – these aren’t just for Google’s benefit. They are exactly what potential customers look for before they decide to trust you with their money.
Weaving Trust Signals Into Your Site
Montti makes a strong case that we should weave these trust signals into everything we do online, not just sprinkle keywords onto pages. Are your contact details easy to find? Is your return policy clear? Do you showcase real knowledge about your products or services? Are customer reviews visible? According to Montti, these aren’t merely ‘SEO tactics’; they are fundamental building blocks for customer confidence, which naturally leads to sales.
Focus on Users, Not Just Rankings
He suggests that focusing solely on E-E-A-T as a direct ranking factor might miss the point. Instead, by genuinely building trust and demonstrating your value, you create a better experience for users. Happy users engage more, convert better, and build your brand’s reputation – all things that indirectly contribute to better search visibility over time. It’s about playing the long game by putting your customers first.
Taking Action and Shifting Perspective
But what specific steps can you take today to reflect this way of thinking…?
Montti’s take encourages a shift from just pleasing algorithms to genuinely serving customers. It’s a valuable perspective for any business aiming for sustainable growth.
Read Montti’s Analysis
For a deeper dive into his analysis, you should definitely read Roger Montti’s original post on how reimagining E-E-A-T can drive higher sales and search visibility.