Feeling like AI is turning your search strategy upside down? You’re not the only one. It’s a whole new ballgame out there, but thankfully, Lemuel Park has offered a pretty smart way to get our heads around it with his “Triple P Framework.” I’ve been looking at this, and it really helps break down how brands need to adjust.
Presence
First up, Park talks about Presence. This is all about where and how your brand shows up when AI is doing the searching, like in those new AI-powered summaries or chatbots. It’s not just about being on page one anymore; it’s about being part of the AI’s conversation. Are you even visible in these new spaces? That’s the big question Park wants us to answer first.
Perception
Then, he moves onto Perception. This is where things get really interesting. It’s about how AI actually understands and presents your brand. Does it get what you’re about? Does it share good, accurate stuff? Park highlights that AI is forming an “opinion” based on the data it finds. So, making sure that perception is positive and correct is super important. If AI thinks your brand is about X when it’s really about Y, you’ve got a problem.
Performance
Finally, Park discusses Performance. This isn’t just about clicks and traffic like in the old days. Now, it’s about how well your brand’s information, when served up by AI, actually helps the user and leads to good outcomes for your business. Does the AI-generated answer satisfy the user? Does it make them want to learn more or even buy? Park’s point is that performance metrics are shifting.
A Solid Game Plan for the AI-First World
What Lemuel Park has laid out here is a solid game plan. It’s a shift from just optimizing for keywords to truly managing your brand’s entire digital story for an AI-first world. It makes you think: are we just present, or are we perceived correctly and actually performing when AI gets involved? These are the questions we need to be asking.
If you want to get a better handle on this, I’d definitely recommend diving into Lemuel Park’s full explanation. You can learn more about the Triple P Framework for AI Search and Brand Success for yourself.