B2B SaaS Search Engine Advertisement
Campaign Goals:
Advertise Google Search and Microsoft Bing search engines to increase the amount of leads entered into the sales and nurturing funnels.
Primary Goal:
1. Leads to Demo Form
Secondary Goals:
1. Newsletter Opt-In
2. Resource Opt-In
Campaign Budget:
$50,000
The Approach
Identify Buyer Persona
Keyword Research
Ad Account Setup
Campaign Configuration
Analytics & Goal Setup
Create Ad Groups &
Ad Assets
Networks, Audiences & Geo-Fencing
Exclusion & Negative Keyword Lists
Identify & Target Competitors
Ad Creation & Optimization
Bid Strategy Optimization
Device & Time Optimization
Ongoing Ad Rank, Quality Score, Landing Page Optimizations for Maximum Performance
Campaign Results:
Advertisements on Google Search and Microsoft Bing resulted in ROI positive sales qualified leads, measuring a staggering total of:
+3900% ROAS*
*Return On Ad Spend was calculated by the average lifetime value of the customer divided by the cost to acquire a sales qualified lead. Secondary goals were not used to measure ROI.
B2B SaaS Advertisement
Campaign Goals:
Advertise on Google Search & Display Networks, as well as Microsoft Bing search, Meta, and LinkedIn to increase the amount of new app users and leads in nurturing funnels.
Primary Goal:
1. New App Users
Secondary Goals:
1. Newsletter Opt-In
2. Resource Opt-In
Campaign Budgets:
$500,000 on Google & Microsoft
$50,000 on Meta & LinkedIn
The Approach
Identify Buyer Persona
Keyword Research
Ad Account Setup
Campaign Configuration
Analytics & Goal Setup
Create Ad Groups &
Ad Assets
Networks, Audiences & Geo-Fencing
Exclusion & Negative Keyword Lists
Identify & Target Competitors
Ad Creation & Optimization
Bid Strategy Optimization
Device & Time Optimization
Ongoing Ad Rank, Quality Score, Landing Page Optimizations for Maximum Performance
Remarketing on Google Display Network & Meta
Social Advertising on Facebook & LinkedIn
Campaign Results:
Advertisements on Google Search and Microsoft Bing resulted in ROI positive new app user signups, measuring an impressive total of:
+445% ROAS*
*Return On Ad Spend was calculated by the average lifetime value of the customer divided by the cost to acquire a new user signup. Secondary goals were not used to measure ROI.
B2C Business Advertisement
Campaign Goals:
Advertise on Google’s networks utilizing Performance Max to increase the amount of new customers.
Primary Goal:
1. Sales Form Opt-In
Secondary Goals:
1. Newsletter Opt-In
Campaign Budget:
$350,000
Campaign Results:
Advertisements on Google Search and Meta resulted in ROI positive sales form optin measuring a massive total of:
Up to 20,733% ROAS*
*Return On Ad Spend was calculated by the average customer value divided by the cost to acquire a MQL form opt-in. Secondary goals were not used to measure ROI.
