Are Your Google Ads Sounding Robotic? Lisa Raehsler Offers a Human Touch for AI
If your Google Ads sometimes feel like they were written by a robot, you’re not alone! It’s a common puzzle trying to make AI help us, not just give us more work. Lisa Raehsler has some great ideas on this. She wrote about how to use Google’s AI tools to make your ads better, not just to make more ads.
AI: The Assistant, Not the Director
Raehsler says something really key: AI is a helper, not the one in charge. AI can make headlines and descriptions quickly. This is true for tools like Responsive Search Ads and Performance Max. This saves time and gives you ideas. But Raehsler notes you still need to guide it.
Crafting Clear Instructions for AI
She says to give AI clear instructions. Tell it about your customers and why your product is great. Tell it what you want people to do. Then, always check what the AI writes. Does it sound like your company? Does it make sense? Raehsler reminds us to talk about how your product helps people. Don’t just list its parts. And always tell people what to do next. This is your call to action.
The Deal with Automatically Created Assets
Raehsler also talks about ads Google makes on its own. These are called ‘automatically created assets’. Google might make these to ‘help.’ Sometimes they are good. But often, a person needs to check them. Or, you might need to turn them off if they don’t match your plan. So, watch out for these!
Using AI Smartly: Your Strategy, AI’s Support
Raehsler’s main idea is to use AI in a smart way. Use it to get ideas and test them. But always use your own plan and brand voice. The goal is to make AI work for you. You will want to see all her tips to really get it.
For a deeper dive into these AI-assisted strategies, I highly recommend you learn how to write better ad copy with Google AI from Lisa Raehsler herself.