Doubting Your Expertise? Starting an SEO Agency Anyway
Feeling that itch to start your own SEO agency, but a little voice whispers you’re ‘not expert enough’? It’s a common feeling in this field, believe me. Helen Pollitt recently shared some really insightful thoughts on this very topic, cutting through the noise about needing to be some all-knowing guru before taking the plunge.
Build Around What You Know Now
What Helen really nails is that waiting for that magical ‘expert’ feeling might mean waiting forever. Instead, she champions focusing on the SEO skills you genuinely possess right now. Are you great at keyword research? Awesome at on-page optimization? Maybe local SEO is your jam? Start there! Build your agency around your current strengths and develop solid processes for delivering those specific services really well.
Getting Practical: Pricing and Growth
Her advice isn’t just a pep talk, either. Helen gets practical, touching on crucial steps like figuring out your pricing (always a tricky one!) and understanding when it’s time to bring in help, whether that means hiring team members or outsourcing specific tasks.
Confidence Comes From Action
The core message I took away? It’s about embracing the journey, learning as you go, and building confidence through action, not just endless study. You don’t need every single answer on day one. You just need to start delivering value based on what you *do* know.
Overcome Imposter Syndrome and Get Started
It’s a refreshing perspective that pushes back against that pesky imposter syndrome many of us feel. It really makes you think… what’s truly holding *you* back?
For all the practical details and Helen’s full perspective, I highly recommend you read Helen Pollitt’s advice on launching an SEO agency for yourself.