Is AI About to Eat Your Website Traffic?
It’s a valid concern, and a lot of people in our field are feeling the heat. AI-powered search is changing the rules, and simply ranking number one isn’t the guaranteed win it used to be.
But there’s no need to panic. I was looking at Loren Baker’s recent recap of a webinar with iQuanti, and it lays out a smart, actionable plan. The core message is that while AI will easily answer simple questions, it struggles with complex ones that require real advice and comparison. That’s our opening.
Become a Trusted Source for the AI
Instead of fighting the AI, the goal is to become a trusted source for it. How? By doubling down on what makes us human: expertise and authority. Loren Baker’s summary points out that we need to focus on creating content for people making big decisions, like choosing a product or service. This means building rock-solid authority (E-E-A-T), publishing unique data, and providing deep insights that a machine can’t just invent. The AI will then cite our websites in its answers, sending valuable, ready-to-act traffic our way.
From Clicks to Credibility: The New Strategy
The game is no longer about just getting clicks; it’s about being the most credible voice in the room. The strategy is shifting from broad, simple topics to deep, complex ones where real expertise shines. Are you ready to make that shift?
To get the full breakdown, I highly recommend you check out Loren Baker’s insights on how to stay visible in AI search for yourself.