Think Twice Before Buying That Keyword-Stuffed Domain
Thinking of snapping up a domain like bestplumbernearme.com for your business? It might seem like a shortcut to the top of Google, but you may want to pause before you click “buy.”
Matt G. Southern recently broke down some very direct advice from Google’s Search Advocate, John Mueller, on this exact topic. The bottom line is that Google strongly cautions against using these generic, keyword-focused domains.
A Name That Limits Your Growth
From my standpoint as a marketer, this makes perfect sense. Your domain name is the foundation of your brand. If you’re bestsandiegoplumber.com, what happens when you want to expand into electrical services or open a location in another city? Your name suddenly becomes awkward and outdated.
Branding Builds Trust, Not Keywords
More importantly, a unique brand name is far more memorable and trustworthy to customers. People remember and recommend “Apple,” not “computerstore.com.” Mueller confirms what we’ve known for a while: there is no special ranking boost for having keywords in your domain.
Your energy is much better spent building a cool, memorable brand that can grow with you, rather than chasing a perceived shortcut that could actually hold you back. It’s all about building a brand that lasts, not just a keyword that ranks for a moment.
Get the Full Story
For a complete look at what Google’s team had to say, I highly recommend you check out the original source. You can read Matt G. Southern’s full report on generic keyword domains and get all the details for yourself.