The SEO Game Might Be Over
If you’re still just trying to rank number one on Google, you might be playing a game that’s already over. Shelley Walsh recently laid out a fantastic roadmap for what comes next, and it’s something every business owner needs to hear.
The Rise of AI Search
The big change she’s talking about is AI Search. Think about it: instead of a list of blue links, Google is starting to give people the answer right away, in a neat little summary.
This is a huge deal. As Walsh points out, if people get their answer on Google, why would they click to your site? This could mean less traffic for many of us. But here’s where her analysis gets really interesting. It’s not about doom and gloom; it’s about shifting our strategy.
A New Strategy: Become the Source
Walsh argues that the new goal isn’t just to rank, but to be the source for AI’s answers. To do this, you have to prove you’re an expert. This means creating super helpful, trustworthy content that answers questions better than anyone else. She emphasizes building your brand’s authority and making sure your information is rock-solid. It’s less about keyword tricks and more about becoming the go-to expert in your field.
From Getting Clicks to Earning Trust
The game is changing from getting clicks to earning trust. The real question is, how do you make sure the AI trusts you? Walsh provides some excellent starting points. You should really see her full breakdown. Read Shelley Walsh’s insights on adapting your strategy for AI search for yourself.