Is SEO a Dying Game in the Age of AI?
Ever feel like you’re chasing that #1 spot on Google, only for the goalposts to move again? With AI now writing its own answers, it’s easy to wonder if SEO is a dying game.
I’ve been analyzing this shift, and a recent breakdown by Dan Taylor really puts it all into perspective. His argument is a strong one: SEO is more important than ever, but not the way we used to do it. The old-school approach of treating SEO as a separate task just to win a top ranking is officially outdated.
The New Mission: Be the Most Helpful Answer
Taylor correctly points out that today’s search results are a vibrant mix of images, videos, shopping ads, local maps, and now, complex AI Overviews. The new mission is to be the most helpful answer, no matter where your audience is searching. This means SEO can no longer be a siloed activity. It has to be woven into your entire marketing fabric, working alongside PR, social media, and paid campaigns.
From Chasing Links to Earning Trust
As Taylor frames it, the focus should be on building a trusted brand that creates genuinely useful content. When you become that reliable source, you become the entity that search engines and their AI want to cite and showcase. It’s a fundamental shift from chasing links to earning trust.
The Takeaway: Adapt to Win
The takeaway here is that we have to adapt our strategies to win. It’s less about technical tricks and more about holistic brand presence. But this is just my take on it.
I strongly encourage you to see what he has to say for yourself and read Dan Taylor’s analysis on why you should still invest in SEO.